Business type · Advertising Services · ANZSIC 6940
Marketing agency insurance in Australia
For a marketing agency in Australia - Advertising Services (ANZSIC class 6940) - business.gov.au states that workers compensation insurance is compulsory for every Australian business once it employs anyone, under the scheme of each state it employs in, and business.gov.au names no other cover as required of this class by an Australian law; no source we read requires professional indemnity insurance and cyber insurance of this class by law, only whoever makes them a condition of a lease, a venue hire, a permit or a contract - as stated by business.gov.au and the ABS's ANZSIC 2006 (Revision 2.0), both checked on 3 November 2026.
The same page answers for advertising agency, creative agency and digital agency: all of them sit in the one ABS class, so the sources below treat them the same way. Those are OpenStream's words for the class, not the ABS's.
Which state does it operate in?
For Marketing agency. You can change that in the brief.
Tap one to begin. 6 more questions and your details, then your brief goes to a licensed broker. No premium is shown: business cover is priced per risk and no regulator publishes it. Open the check
What the classification says this business is
Advertising Services (ANZSIC class 6940) sits in ABS Division M, Professional, Scientific and Technical Services. Every class-specific claim below is built from this definition, reproduced verbatim.
This class consists of units mainly engaged in providing advertising services such as the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements).
Advertising Services, ANZSIC 6940, from the Australian Bureau of Statistics' Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006 (Revision 2.0), read 3 November 2026, reproduced under the ABS website copyright statement (Creative Commons Attribution 4.0 International). “marketing agency” is OpenStream's plain wording for the class, not the ABS's.
What the regulators say is required
Only what a named regulator or Act is reported as requiring, each row quoting the source it came from. OpenStream is not an authority on any of it and states nothing of its own here.
| Cover | Why it applies to this class |
|---|---|
| Workers compensationonce the business employs | True of every Australian business, not of this class in particular: 8 state and territory schemes each set their own trigger, and the business deals with the regulator of every state it employs in. The 8 schemes and their triggers. |
Required by a contract, or by nothing we could find
A landlord, a council, a venue, a head contractor or a client can make a cover a condition. That is not the same as a law requiring it, and a page that says it is has misled you.
| Cover | Obligation | Why it applies to this class |
|---|---|---|
| Professional indemnity insurance | not required by law; required by contract where someone makes it a condition | the ABS defines this class as "the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements)" - the business commits a client's money to a placement, so business.gov.au's "not achieving the results of a contract" and "breaches of contract that result in a loss for your client" are the exposure; no regulator registers the occupation, as stated by business.gov.au, the Australian Government's business information service, checked on 3 November 2026. |
| Cyber insurance | not required by law or by any standard condition | the media planning and buying in the ABS definition holds customer lists and audience data on the client's behalf, which is where the OAIC's notification duty bites if the Privacy Act 1988 covers the organisation; the duty is to notify the people affected and the OAIC, and no law requires the insurance, as stated by the Office of the Australian Information Commissioner, checked on 3 November 2026. |
Every cover type
What each covers, what it excludes, and who requires it.
Questions
Each answer carries its source inside it and the day it was checked (3 November 2026).
What is the cheapest insurance for a marketing agency in Australia?
There is no answer to that question, and any page that gives one has made it up. OpenStream publishes no premium for any business cover, and no range, no "from" figure and no typical cost: business insurance is underwritten per risk from the trade, the turnover, the premises and the claims history, so there is no list price to read, and no Australian regulator publishes business premiums the way the Private Health Insurance Ombudsman publishes every open health policy's premium. What can be said, and is said on this page, is which covers Advertising Services (ANZSIC class 6940) is required to hold and who requires them, each with its source and the day it was checked (3 November 2026).
What insurance does a marketing agency legally need in Australia?
Workers compensation insurance, once the business employs anyone: business.gov.au, the Australian Government's business information service states that "Employers must get workers compensation insurance from an authorised insurer" and that "The laws vary in each state and territory", checked on 3 November 2026. Beyond that, no Australian law requires any cover of this class; the rest is contractual or commercial.
Does a marketing agency need public liability insurance?
Not by law. No Australian law requires public liability insurance of businesses generally, as stated by business.gov.au, the Australian Government's business information service, checked on 3 November 2026. Where it is required, a landlord, council, venue, head contractor or client has made it a condition, and that condition names the sum insured, not a statute..
Does a marketing agency need professional indemnity insurance?
Not required by law; required by contract where someone makes it a condition: the ABS defines this class as "the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements)" - the business commits a client's money to a placement, so business.gov.au's "not achieving the results of a contract" and "breaches of contract that result in a loss for your client" are the exposure; no regulator registers the occupation, as stated by business.gov.au, the Australian Government's business information service, checked on 3 November 2026.
Does a marketing agency need cyber insurance?
Not required by law or by any standard condition: the media planning and buying in the ABS definition holds customer lists and audience data on the client's behalf, which is where the OAIC's notification duty bites if the Privacy Act 1988 covers the organisation; the duty is to notify the people affected and the OAIC, and no law requires the insurance, as stated by the Office of the Australian Information Commissioner, checked on 3 November 2026.
Sources
- business.gov.au, the Australian Government's business information service read 3 November 2026
- the Australian Bureau of Statistics' Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006 (Revision 2.0) read 3 November 2026
- the Office of the Australian Information Commissioner read 3 November 2026
- Every claim on these pages is traced to a regulator, a government scheme, a Commonwealth or state government information service, the Insurance Council of Australia or ASIC's Moneysmart. No insurer's or broker's page is a source anywhere in this line.
General information only, not advice. OpenStream is not an insurer, not a broker and holds no Australian financial services licence. It does not sell, arrange or recommend insurance, and nothing here is a recommendation or a quote. Everything on this page is built from public sources - regulators, government bodies and the providers' own published material - each named and dated where it is used, so you can check it yourself. It does not take account of your circumstances. How OpenStream works · Corrections and complaints